Privacy Policy

Last updated: 17 May 2025

This Privacy Policy describes how SERP Smoothie (“we”, “our”, or “us”) collects, uses, and protects personal data when you access our website at serpsmoothie.com or use any of our related services, including our dashboard and integrations with Google services.

1. Data Controller

SERP Smoothie is the data controller for personal data processed through this website and our platform.

For privacy-related questions, you can contact us at:
Email: [email protected]
Address: Jef Van Lishoutstraat 10, 1630 Linkebeek Belgium

2. Data We Collect

We may collect the following categories of personal data:

  • Identity & Contact Information: name, company name, email address
  • Account Information: login credentials, account settings
  • Google Account Data: Google Ads and Search Console metrics, accessible only with your explicit authorization
  • Technical Information: IP address, browser type, device information, usage logs
  • Support Communication: messages or inquiries you send to us

3. How We Collect Your Data

We collect personal data when you:

  • Create or manage an account
  • Authorize access to Google Ads or Google Search Console
  • Contact us via email or support forms
  • Browse our website (via analytics and cookies)

4. How We Use Your Data

We process your data for the following purposes:

  • To operate and deliver the services you’ve requested
  • To provide support and respond to your inquiries
  • To personalize and improve your experience on our platform
  • To send essential communications regarding your account or product updates
  • To ensure platform security and prevent fraud or abuse
  • To comply with legal obligations

We process personal data based on the following legal grounds:

  • Your consent (e.g., when connecting your Google account)
  • Performance of a contract (e.g., to provide the services)
  • Legal obligation (e.g., billing or data retention laws)
  • Legitimate interest (e.g., to improve the service or prevent abuse)

6. Sharing Your Data

We do not sell or rent your personal data. We may share your data with trusted third-party service providers who help us operate our platform, including:

  • Hosting and infrastructure providers
  • Payment processors
  • Email communication tools
  • Analytics and performance tracking tools

All such third parties are contractually bound to protect your data and may only process it on our behalf.

7. Use of Google APIs

Our application’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

8. International Transfers

If we transfer your data outside of the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.

9. How Long We Retain Your Data

We retain personal data only as long as necessary to provide the services, comply with legal obligations, or resolve disputes. When data is no longer required, we delete or anonymize it in a secure manner.

10. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your personal data (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Receive a copy of your data in a portable format
  • File a complaint with your local data protection authority

To exercise your rights, email us at [email protected]. We will respond within 30 days.

You may request deletion of your data at any time. However, we may retain data if necessary to:

  • Comply with legal obligations
  • Detect or prevent fraud, abuse, or security incidents
  • Debug errors that impair functionality
  • Fulfill contractual obligations
  • Establish or defend legal claims

12. Security Measures

We implement appropriate technical and organizational measures to protect your data, including access controls, encryption, monitoring, and regular security assessments. While we take these precautions, no system is 100% secure.

13. Children’s Data

Our services are not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us immediately and we will delete it.

14. Cookies

We use cookies and similar technologies for analytics, preferences, and functionality. For details, please see our Cookie Policy.

15. Changes to This Policy

We may update this policy to reflect changes in law or our practices. We’ll notify you of significant updates via email or platform notifications. Your continued use of the services after changes become effective means you agree to the new terms.

16. Contact

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Email: [email protected]
Website: https://www.serpsmoothie.com