Learn how to detect, prioritize, and fix keyword cannibalization using Google Search Console, Semrush/Ahrefs, redirects, canonicals, and an audit-to-action decision tree. What is keyword cannibalization and why it matters Keyword cannibalization occurs when multiple pages on the same site compete to rank for the same or highly overlapping queries. It matters because those pages split […]

Can using Google Ads boost your SEO efforts? Many businesses are asking this question in an era dominated by digital marketing. Google Ads, primarily seen as a paid advertising platform, can have intriguing synergies with search engine optimization (SEO). To understand this, it’s essential to break down what Google Ads encompass and how their mechanics […]