Landing Page Optimizations ranks pages by improvement potential across both SEO and PPC so you can focus on changes that move the whole funnel.

What this dashboard helps you decide

• Which pages to fix first and why
• Whether to emphasize content/tech SEO, LP relevance, or speed experience
• How page changes could reduce paid costs and improve organic outcomes

How it works

The dashboard aggregates page‑level metrics from GSC and Ads and correlates them with relevance and experience proxies. It then proposes goal‑aware recommendations.

Start at the top

• Summary cards show the count of pages flagged (Optimize content, Improve speed, Tighten relevance)
• Filters: region, time, device, categories, campaigns/ad groups, recommendation type

Read the charts

• Traffic‑focused: SEO vs PPC clicks reveal intent fit and cannibalization
• Conversion‑focused: PPC conversions/ROAS vs SEO traction shows payback potential
• Other: coverage and related‑entity counts help size the work

Work the table

• Add columns for opportunity score, recommendation, and core KPIs
• Sort by score; batch pages by theme (template, category) for faster rollout
• Click into Performance view for a diagnostic snapshot

Performance view (per‑page drill‑down)

• Rationale with expected impact, trend charts, and tiles (speed/relevance proxies, SEO position, ROAS, cost share)
• Related queries/keywords feeding the page so teams can coordinate changes

Goal‑aware recommendations

• Budget efficiency: fix relevance and speed to lower CPC/CPA and lift SEO cheaply
• Cost reduction: move pages with strong SEO upside to offset paid reductions
• SERP domination: tune top pages to win across both channels simultaneously
• Thresholds (min impressions, poor experience flags) can be tuned per project

Scope & limits

• Page metrics from GSC and Ads for the selected window, plus connections to the driving entities

Workflow (5 steps)

1) Filter to target market and last 30 days; include device split if relevant 2) Sort by opportunity score; group pages by template/theme 3) Open Performance view to confirm the fix type (content, speed, relevance) 4) Create tickets with owners and expected impact; execute in waves 5) Export the backlog and review deltas after deployment

Export & handoff

• Export all or selected rows to CSV/XLSX for backlog import or client packs

Tips

• Fix template‑level issues first to lift many pages at once
• Align copy and metadata with target query clusters before scaling bids