Search Gaps finds demand you’re not capturing yet and turns it into a prioritized plan for SEO, PPC, or both.

What this dashboard helps you decide

• Where demand exists but neither channel performs
• Whether to start with content (SEO), paid coverage (PPC), or a combined approach
• How to prioritize by potential impact vs difficulty/cost

How it works

We combine GSC, Google Ads, and planner‑style signals to estimate demand, difficulty, and current coverage. Recommendations reflect your client goal (Budget efficiency, Cost reduction, SERP domination).

Scan the top row

• Summary cards show opportunity counts (Improve SEO/PPC/Both)
• Filters let you focus by country, campaigns/ad groups, categories, time, difficulty, and volume ranges

Read the charts

• Demand vs coverage highlights under‑served terms (high demand, low coverage)
• SEO position vs PPC CTR shows whether paid is likely to work now or needs better LP/creatives
• ROAS vs CPC identifies paid‑first candidates vs SEO‑first bets

Work the table

• Add columns for monthly searches, difficulty, ROI proxy, and recommendation
• Sort by opportunity score; tag pages/owners to accelerate routing
• Open Performance view to sanity‑check before committing

Performance view (per‑term drill‑down)

• Clear recommendation with rationale and supporting trends
• Tiles for demand, position, CTR, CPC/ROAS, and alignment to target landing pages

Goal‑aware recommendations

• Budget efficiency: low‑cost PPC probes and pragmatic SEO tasks first
• Cost reduction: bias toward SEO over expensive PPC tests
• SERP domination: invest in both channels across strategic clusters
• Thresholds (difficulty/volume/return proxies) can be tuned per project

Scope & limits

• Search terms aggregated from GSC and Ads, with 30‑day planner signals where available

Workflow (5 steps)

1) Filter to strategic categories and target country 2) Sort by opportunity score; shortlist top 20 3) Open Performance view to validate each 4) Create briefs (SEO) and micro‑tests (PPC) with clear owners 5) Export the plan; review after 2–4 weeks

Export & handoff

• Export all rows with current filters or selected rows only (CSV/XLSX) for briefs, roadmaps, and client packs

Tips

• Pair PPC probes with new content to accelerate learning
• Map each term to a best‑fit landing page before scaling bids